In case you still aren’t convinced that there’s no such thing as an easy way to get fit, check out exhibit Numero Uno: Reebok to Pay Settlement Over Health Claims. Yep, those ads promising a firmer butt and defined legs ultimately cost Reebok $25 million in false claim damages related to their EasyTone sneakers. A couple of years ago I wrote about this very topic in a previous post, citing the lack of research and common sense in claims that simply wearing a pair of sneakers will provide a good workout. It’s an enticing concept that unfortunately doesn’t have any credence.
Bottom line: Don’t fall for promises of an easy road to a better body. Exercise doesn’t come in a pill, a pair of sneakers, or any other shortcut approach. Getting fit requires hard work and dedication. There’s simply no way around it. Skip the toning shoes and get yourself a gym membership. Put in the effort and you’ll ultimately reap the rewards.
Stay Fit!
Brad
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October 8th, 2011 at 9:11 am
Thank goodness!
To anyone who is used to working very hard in the gym at firming the glutes and thighs, these claims have seemed ludicrous! There’s just no “easy tone.” A pair of sneakers to do the trick–how silly!